FTC Fires Warning Shot Over Misleading Instagram Posts
The Federal Trade Commission recently sent more than 90 letters to celebrities, athletes, and other influencers reminding them that brand endorsements made in social media posts must comply with the FTC’s Endorsement Guides. The letters reminded social media influencers – individuals or groups recruited to promote a brand’s products or services – that social media endorsements must clearly and conspicuously disclose “material connections” between the influencer and the brand, and focused on the need to disclose such connection in Instagram posts.
*This alert was originally posted on Arent Fox's Behind the Scenes blog. To read this alert in its entirety, please click here.