Licensing Relationship Goes Cold in Ice Cream Trademark Dispute
Ice cream truck franchising company, Mister Softee Inc., recently filed suit against a former franchisee claiming trademark infringement and unfair competition. The company claimed that although Mister Softee ended its franchising and license agreements with the licensee, he continued to operate his New Jersey ice cream businesses using the Mister Softee trademarks, as well as an iconic jingle.
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