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    Medical Device Summit

    Med Tech Market Access

    Understanding and Demonstrating Value to the Changing Healthcare Customer


    Product innovation and clinical performance are no longer sufficient for the successful marketing and adoption of medical technologies. In the emerging healthcare environment, companies must demonstrate both clinical and economic benefits, viewed in the context of a long-term continuum of care. Payers and providers consider technologies not in isolation, but as components of a comprehensive treatment episode. The meanings of “quality” and “value” are changing. Cost and comparative outcome data available through databases and analytic tools are revolutionizing the way that purchasing and utilization decisions are made. Companies increasingly must sell solutions rather than products. The very definition of one’s “customers” is undergoing a fundamental transformation: knowing whom the stakeholders are, what drives them, and how best to work with them, can make the difference between a product’s success or failure.

    This conference will explore what customers want and need in the complex ecosystem of the emerging health care market, how decisions are made, and how manufacturers can work with them in a mutually beneficial relationship.
    Please click here to RSVP and for additional information.