Styling creative legal solutions for the fashion and luxury goods market.
Fashion Counsel – Arent Fox’s Fashion Law Blog

Fashion Counsel, Arent Fox’s fashion law blog, is an online destination offering legal news, analysis, and event information for the fashion and luxury goods industries.
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A Dedicated Fashion Law Practice
Arent Fox is one of the premier US law firms representing fashion and design houses, apparel manufacturers and retailers, and luxury goods companies. Our attorneys act as outside general counsel and regulatory and retail counsel for a number of well-known designer brands such as Escada, Lacoste, Diesel, Hugo Boss, Fila, and The Limited Brands, providing advice on all aspects of the business at every phase of a product’s lifecycle, beginning with the creation of a design and continuing through to marketing and distribution of the product.
An In-House Understanding of the Fashion & Luxury Goods Markets
In an increasingly globalized and Internet-based world, designers and retailers of fashion and luxury products face unique challenges, making it especially important to retain versatile legal counsel who understand the issues specific to this fast-paced and constantly evolving industry. Arent Fox has extensive experience in the areas of retail and online distribution, branding, labeling, and advertising as well as licensing, anti-counterfeiting, grey market goods, and compliance with import/export and customs requirements. We represent clients in complex commercial and employment litigation and disputes, including defense of class actions. We also advise on business formation and structuring, joint ventures and franchise relationships, and mergers and acquisitions. Additionally, we counsel clients in the areas of executive compensation, employee benefits, compliance with employment and labor laws as well as real estate and retail leasing.
Fashion Law for Every Style of Issue
Our attorneys have represented some of the most famous names in the industry including Benetton, Geox, Peek & Cloppenburg, Camper, LVMH, BCBG, Max Mara, Escada, Just Cavalli, Maison Margiela, Viktor & Rolf, DSquared2, The Fashion Institute of Design & Merchandising (FIDM), Personal Care Products Council, and Jimmy Choo. We combine intellectual property skill and experience with broad capabilities in the retail, real estate, corporate, and commercial law areas to design individually tailored strategies to further the goals of our clients and help them protect, grow and exploit their specialty brands.
While many law firms represent fashion and luxury brand companies, Arent Fox is one of the few firms that focuses on assisting these companies in all of their daily legal needs.