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Advertising & Promotions

We Write The Fine Print
Arent Fox is one of the leading advertising and promotions law firms in the country. We have a wealth of experience counseling clients on their own advertising and promotions and in handling disputes relating to false or misleading advertising used by our clients competitors.

Our Approach

Our lawyers represent a diverse range of clients - including media & entertainment, television, sports, and consumer products companies - in all aspects of advertising and promotions.

We have significant experience in clearing promotions and advertising globally, and we counsel businesses on how to avoid and respond to investigations by federal and state government agencies for alleged false advertising, unfair sales, and marketing practices. Our team also litigates false advertising and unfair competition claims between competitors in court and in the industry’s self-regulatory proceedings. 

Our Advertising & Promotions group works seamlessly across our Intellectual Property and Privacy, Cybersecurity & Data Protection practices to protect your business interests and brand elements throughout a campaign’s life cycle, including concept, clearance, maintenance, enforcement, promotion, data collection, and more.

Our Work

  • Affiliates & Influencer Management
  • E-Commerce Payments & Fulfillment
  • FTC & State Attorney General Investigations
  • Gift Cards, Coupons & Loyalty Programs
  • Mobile & Direct Marketing
  • Promotions, Sweepstakes & Contests
  • Publicity Rights
  • Social Media

Key Contacts